On Wednesday, Apple has lost $15 billion off its market value, punishing the company for a disappointing earnings outlook despite many technology stocks staged a comeback.Fears about weakening consumer spending in the U.S. and a slowdown in iPod sales growth started the sell off in Apple shares, which fell $16.57 nearly 11%, to close at $139.07.

When the market opens, Apple Inc’s shares gapped down $19.41 to open at $136.20. The stock price keeps falling and by 12.45 pm, it has dropped by $29.24 to its lowest at $126.40.

Those who bought Apple Calls must have been going through hell and may have panic to see all your call options value shrinking like crazy. Some have decided to sell and get the hell out. This is the only to stop the pain. God can’t help even though you pray.

Immediately just after getting out, the tech sector started rallying and thus pushes Apple shares up to close at $139.07. It is even more heart sickening to see that it starts to rally only you have sold all your positions. You begin to think that the market is against you, like they know all your movements.

Playing earnings gapping can be very exciting and thus can lead to addictions. If you have suffered heavy loses on this kind of a play then you should have realized that what you are doing is not getting you anywhere. You have lost you primary object in trading. You are gambling.

You have to stop and unlearn first, clear up your mind and the misconceptions that has been deeply rooted into your head. Do not believe everything you see or hear as they can deceive you. Blame it on no one, accept the responsibilities so as you can start all over again.

“Everything that deceives may be said to enchant”

- Plato, Greek philosopher (427 BC - 347 BC)

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